New Beginnings

Feb 28, 2017 No Comments by

The Time for Quality Dentistry is Now. Mechanical watches have always fascinated me. The precision, the craftsmanship, the innovation, and the artistry in fine timepieces are inspiring. In many ways, I based my approach to dentistry on the same principles behind many of the world’s finest watchmakers. Brands like Rolex®, Patek Philippe, Piguet, and Breguet, […]

Editor's Commentary, Winter 2017, Winter 2017 Read more

Designing the Dream

Feb 28, 2017 No Comments by

Ergonomics Helps Dentists Reach Their Potential. “Go buy 12 white shirts and 12 new silk ties.” As a new dentist seeking to grow my practice, I called Dr. Dick Barnes in the 1990s and I’ll never forget his advice. It was not what I expected. After a moment, Dr. Barnes repeated himself: “Go buy 12 […]

Strategies, Winter 2017, Winter 2017 Read more

You Can Count on Me

Feb 28, 2017 No Comments by

Building Relationships of Low Fear and High Trust. Dr. Dick Barnes has often said, “People do business with people they like and trust.” In terms of dentistry, building relationships of low fear and high trust are important across many levels: doctor-to-patient, doctor-to-team member, team member-to-patient, etc. Patient relationships that are built on trust are important […]

Practice Management, Winter 2017, Winter 2017 Read more

The Importance of First Impressions

Feb 28, 2017 No Comments

Don’t Ignore the Details that Can Differentiate Your Practice. You’ve probably heard the saying, “You never get a second chance to make a first impression.” When it comes to a dental practice, a visitor’s first impression often determines whether or not that person becomes your patient. New visitors don’t know you or your practice. Everything […]

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Patients First

Feb 28, 2017 No Comments

Using Total Team Training Principles for a Patient-Focused Practice. Dentistry is my family’s business. My grandpa, his brothers, my dad, my uncles, and my sister all chose dentistry as their profession. My mom also worked at our dental practice in Shelby Township, MI, as a bookkeeper, and my other siblings have worked there too. Even […]

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All in the Family

Feb 28, 2017 No Comments

A Mother and Daughter Team Up for a Full Arch Reconstruction. Some people say that they inherited their good teeth from their mothers. Like those people, I definitely got my good teeth from my mother. But I can’t say that genetics played a part. My mother, Aida Byrd, is the Ceramic Assistant Supervisor for Arrowhead […]

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Q and A Explains All About ZirCrowns

Feb 28, 2017 No Comments

A Crown is Not Just a Crown. Aesthetic Dentistry recently spoke with Arrowhead Dental Laboratory’s CAD/CAM manager, Jay Nelson, about monolithic full zirconia restorations, also known as ZirCrowns. Jay and his team developed a unique process that results in a highly aesthetic zirconia restoration. He recently shared his insights about the process with us. AD: […]

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Tackling Tetracycline Stains

Feb 28, 2017 No Comments

A Full Mouth Reconstruction. Tetracycline has been on the market for more than 60 years and is used in the treatment of many gram-negative and gram-positive bacterial infections. If used for children under the age of eight years old, it causes permanent staining of the teeth. Tooth staining/discoloration with tetracycline is influenced by the dosage […]

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The Pull of Effective Online Marketing Campaigns

Feb 24, 2016 No Comments

In the past, traditional marketing was about pushing a message out to as many people as possible and hopefully convincing even a small number of them to take the next step—maybe calling a practice or visiting a website—and, if you were incredibly lucky, getting them to make an actual appointment. Today, online marketing changes how […]

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Active Leadership

Nov 17, 2016 No Comments

The Secret to a More Productive Practice. Dentists often ask me, “What is the secret to a more productive practice?” This question reminds me of the poem, “The Secret of the Sea,” by Henry Wadsworth Longfellow (1807–1882). Longfellow wrote: “Wouldst thou,”—so the helmsman answered, “Learn the secret of the sea? Only those who brave its dangers Comprehend its mystery!” The above-referenced stanza is about experience and knowledge, but also about leadership. […]

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Internal Revenue

Nov 17, 2016 No Comments

Providing In-House Solutions for Edentulous Patients. Taking an edentulous patient from start to finish in fewer dental appointments allows dentists to position themselves as providers who can fulfill their patients’ surgical and restorative needs. With the proper training, dental providers can provide extraction, grafting, and implant placement during one appointment at one location. This allows […]

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