Archive for Spring 2015

Arrowhead Celebrates 40 Years!

Jun 01, 2015 No Comments by

This is a momentous year for Arrowhead Dental Laboratory. In 2015, we are celebrating 40 years in business. This is no small feat, given the changes in the dental industry, especially over the past ten years. Since the Great Recession of 2008, the world of dentistry has been forced to adapt to new technologies, identify […]

Editor's Commentary, Spring 2015 Read more

Beyond His Imagination

Jun 01, 2015 1 Comment by

DR. BARNES REFLECTS ON THE PAST AND THE LESSONS HE LEARNED ALONG THE WAY. As a young dentist, Dr. Dick Barnes ignored the conventional wisdom and envisioned a dental practice that gave patients care that they didn’t even know was possible. Instead of giving patients the drill-and-fill type of dentistry they were accustomed to, Dr. […]

Cover Story, Spring 2015 Read more

Saving Jane’s Smile

Jun 01, 2015 No Comments by

ELIMINATE PATIENT FEARS AND OFFER LIFE_CHANGING DENTISTRY. A while back, some longtime patients of mine referred their friend “Jane” (name has been changed), a mother and grandmother, to my practice. These friends tried to convince Jane to visit my office for more than a year, and she finally agreed. Jane was a bit dental phobic […]

Case Analysis, Spring 2015 Read more

The Power of the Handoff

Jun 01, 2015 No Comments

TACKLE THE PROBLEM OF PATIENT TRANSITIONS.  The date is January 17, 1988. The Cleveland Browns and Denver Broncos face each other on the Denver eight-yard line. It’s the AFC Championship game and only 1:12 minutes remain on the clock. If the Browns can make a touchdown, they will tie the game. Tensions are high. The […]

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Creating a Practice You’ll Treasure

Jun 01, 2015 No Comments

SHAPING AND POLISHING THREE ESSENTIAL SKILLS. Every dentist remembers those first exciting moments after finishing dental school. We tossed our caps into the air, received our diplomas and embarked on a grand new adventure. After spending years preparing for our future careers and gathering the skills for a productive practice, our minds were naturally filled […]

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The Untapped Power of Your Recall System

Jun 01, 2015 No Comments

INCREASE YOUR PRODUCTION USING EXISTING PATIENTS. There’s one simple truth about dentistry that can’t be refuted: the lifeblood of every practice is the patients—both new patients and recall patients. Dental offices invest large amounts of money into marketing systems to attract new patients, but they should also invest time and effort into recall systems. While […]

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Out of Site, Out of Mind: Internet Marketing Tips, Part I

Jun 01, 2015 No Comments

THE DANGERS OF NEGLECTING YOUR WEBSITE. This article is the first installment of a multi-part series on the topic of online marketing. Look for additional articles designed to help with your online marketing efforts in future issues. Approximately 80 percent of all people will research information about a product or service before purchasing it. And […]

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Give a Little Bit: Taking a Calculated Risk Pays Off

Jun 01, 2015 No Comments

Sometimes the best-laid plans go awry. For her sister’s bachelorette party, “Maria” (name has been changed), a twenty-year-old, did everything right. She called a cab to take her and the other bridesmaids to celebrate in downtown Chicago. That night, no one needed to be a designated driver—everyone could enjoy the evening, worry free, and have […]

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Starting Blocks

Jun 01, 2015 No Comments

IT’S NOT THE FINISH, BUT THE SETUP THAT COUNTS. Every successful track athlete knows the importance of a good start. If the starting blocks aren’t setup exactly right, if the feet aren’t placed in the correct position and the knees aren’t bent at the proper angles, the sprinters simply won’t perform to their best ability. […]

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Arrowhead Reflections

Jun 01, 2015 No Comments

When Arrowhead opened for business in 1975, things were a little different. We originally set up shop in southern California, in a one-room office with a single technician. Today, at our current location in the Wasatch Mountains of Utah, we’ve grown to include several hundred employees in a state-of-the-art facility. But some things never change—like […]

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