Archive for Strategies

Data Mining for Dentists

Jul 11, 2017 No Comments by

Striking Gold with Your Practice Management Software. If we keep doing what we’re doing, we’re going to keep getting what we’re getting.” Steven R. Covey, educator and author of The 7 Habits of Highly Effective People, spent decades consulting with and advising people about reaching their goals. Covey’s quote is true for both businesses and […]

Strategies, Summer 2017 Read more

Designing the Dream

Feb 28, 2017 No Comments by

Ergonomics Helps Dentists Reach Their Potential. “Go buy 12 white shirts and 12 new silk ties.” As a new dentist seeking to grow my practice, I called Dr. Dick Barnes in the 1990s and I’ll never forget his advice. It was not what I expected. After a moment, Dr. Barnes repeated himself: “Go buy 12 […]

Strategies, Winter 2017, Winter 2017 Read more

Mastering Implants

Nov 17, 2016 No Comments by

Five Katas That Take Dentists from Beginners to Experts. Today, patients are more aware of implants than ever before. With the availability of online information, and with social networking making communication easier, patients have access to more education about various dental modalities. Many dental practices have noticed that patients across various demographics are asking about […]

Fall 2016, Strategies Read more

Which Price Is Right?

Jul 11, 2016 No Comments

Managing PPO Memberships and Associated Agreements. Today, dental insurance companies are working aggressively to expand their network footprints to include more dentists and more locations. According to the Life Insurance and Market Research Association (LIMRA), a worldwide association of insurance and financial services companies, dental insurance is the third most requested employee benefit, after health […]

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The Pull of Effective Online Marketing Campaigns

Feb 24, 2016 No Comments

In the past, traditional marketing was about pushing a message out to as many people as possible and hopefully convincing even a small number of them to take the next step—maybe calling a practice or visiting a website—and, if you were incredibly lucky, getting them to make an actual appointment. Today, online marketing changes how […]

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Lights, Camera, Action

Nov 23, 2015 No Comments

Internet Marketing, Part 3: How Video Can Drive Patient Engagement. During the summer of 2014, the Internet was inundated with what Money magazine author Ethan Wolff-Mann called, “the online equivalent of the largest chain letter ever”—the ALS Ice Bucket Challenge. If you logged on to Facebook or YouTube or even just watched the network news, […]

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Is Your Practice Anti-Social?

Sep 06, 2015 No Comments

INTERNET MARKETING, PART 2: SOCIAL MEDIA FOR DENTAL PRACTICES. In the previous issue of Aesthetic Dentistry, we discussed the impact of websites, mobile technology, and search engines on a dental practice’s visibility and reputation. Much of that article revolved around the content and structure of your website, mobile compatibility, response to reviews, blogging, and search […]

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The Power of the Handoff

Jun 01, 2015 No Comments

TACKLE THE PROBLEM OF PATIENT TRANSITIONS.  The date is January 17, 1988. The Cleveland Browns and Denver Broncos face each other on the Denver eight-yard line. It’s the AFC Championship game and only 1:12 minutes remain on the clock. If the Browns can make a touchdown, they will tie the game. Tensions are high. The […]

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I Made the Jump into Dental Implants

Oct 29, 2014 No Comments

AND MY PRACTICE HAS BENEFITED EVER SINCE. I was excited to read Dr. Bill Black’s article, “Making the Jump into Dental Implants” in the Spring 2014 issue of Aesthetic Dentistry. It felt like the general practitioner he was describing throughout the entire story was me! I personally made the jump into dental implants about eight […]

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Making the Jump into Dental Implants

May 20, 2014 No Comments

GET OUT OF YOUR COMFORT ZONE AND IMPROVE YOUR PRACTICE. Since the 1980s, dental implants have been a reliable method of replacing missing teeth. However, during the last few years, this specialized dental procedure has grown dramatically in popularity. Why? The answer is simple: advertisements. Today, dental implant ads are everywhere—on television commercials, billboards, magazine […]

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