Author Archive

Cybersecurity for Dental Practices

Aug 07, 2018 No Comments by

How to Protect Your Data from Ransomware. Imagine if all your patient files, accounting information, and other data critical to your dental practice was not accessible because someone was holding it hostage. In order to get your information back, you would have to pay that person (or persons) thousands of dollars for the possibility of […]

Issues, Science & Technology, Summer 2018 Read more

The Curious Question

Sep 05, 2015 No Comments by

HELP PATIENTS FIND LIFE-CHANGING DENTISTRY. Curiosity may be dangerous to cats, but it can be a lifesaver for the dentist/patient relationship. Simply put, curiosity can inspire questions that have the potential to transform your practice from an ordinary one into an extraordinary one. In the 37-plus years that I have been going to the dentist, […]

Fall 2015, Perspective Read more

Waiting Room 2.0

Sep 18, 2013 No Comments by

“The dental waiting room is where good brands go to die.” That is what I tell the dental practices that I consult for. The reason is simple; waiting without purpose causes anxiety and taints the entire patient experience. A waiting room experience devoid of engagement can dramatically diminish the effectiveness of case presentations and as […]

A Closer Look, Summer 2013 Read more

Smart Phone, Smarter Practice

Jul 01, 2010 No Comments

In graduate school a professor lectured on something he called disruptive technology. In a nutshell, his point was that periodically a technology comes along that destabilizes or fundamentally changes some aspect of a business model.

Read more

McDentistry

Feb 01, 2010 No Comments

I asked a colleague why he always ate at a certain establishment. He stopped for a second, patted his belly, shrugged apathetically and replied, “The food fills the hole and it’s cheap.”

Read more