Strategies

GETTING DOWN TO BUSINESS WITH THE WORLD WIDE WEB. Consider the Following: Have you spent thousands of dollars on a website, only to be unimpressed with its outcome? Do you have a website, but haven’t updated it...

Dancing can be defined as “to leap or skip about excitedly,” or, “to take a series of rhythmical steps and movements.” In many ways the second definition relates to dentistry as well. Both activities require dedication, constant practice, and the ability to quickly read and adapt to a situation.

Shortly after my “Seven Slides” article was printed in the previous issue, my phone started ringing off the hook. Doctors couldn’t wait to request copies of the slides.

For me, dentistry was not fun. I had my own practice with a decent number of patients, and I spent my days doing what I thought dentists did: checkups, fillings, and the occasional crown.

During my three years with Arrowhead, I have observed a significant shift in the dental market. While initially it seemed the industry was headed for new heights, this past year and a half has...