Strategies

Shortly after my “Seven Slides” article was printed in the previous issue, my phone started ringing off the hook. Doctors couldn’t wait to request copies of the slides.

For me, dentistry was not fun. I had my own practice with a decent number of patients, and I spent my days doing what I thought dentists did: checkups, fillings, and the occasional crown.

During my three years with Arrowhead, I have observed a significant shift in the dental market. While initially it seemed the industry was headed for new heights, this past year and a half has...

Dancing can be defined as “to leap or skip about excitedly,” or, “to take a series of rhythmical steps and movements.” In many ways the second definition relates to dentistry as well. Both activities require dedication, constant practice, and the ability to quickly read and adapt to a situation.

GETTING DOWN TO BUSINESS WITH THE WORLD WIDE WEB. Consider the Following: Have you spent thousands of dollars on a website, only to be unimpressed with its outcome? Do you have a website, but haven’t updated it...

GET OUT OF YOUR COMFORT ZONE AND IMPROVE YOUR PRACTICE. Since the 1980s, dental implants have been a reliable method of replacing missing teeth. However, during the last few years, this specialized dental procedure has...

AND MY PRACTICE HAS BENEFITED EVER SINCE. I was excited to read Dr. Bill Black’s article, “Making the Jump into Dental Implants” in the Spring 2014 issue of Aesthetic Dentistry. It felt like the general...

TACKLE THE PROBLEM OF PATIENT TRANSITIONS.  The date is January 17, 1988. The Cleveland Browns and Denver Broncos face each other on the Denver eight-yard line. It’s the AFC Championship game and only 1:12 minutes...

INTERNET MARKETING, PART 2: SOCIAL MEDIA FOR DENTAL PRACTICES. In the previous issue of Aesthetic Dentistry, we discussed the impact of websites, mobile technology, and search engines on a dental practice’s visibility and reputation. Much...

Internet Marketing, Part 3: How Video Can Drive Patient Engagement. During the summer of 2014, the Internet was inundated with what Money magazine author Ethan Wolff-Mann called, “the online equivalent of the largest chain letter...