Archive for Secrets of Success

Seeing is Believing

Feb 21, 2019 Comments Off on Seeing is Believing by

Advantages and Implementation of Intraoral Cameras. For a lot of doctors, the most difficult thing to do is to convince a patient to accept treatment. If you show patients an X-ray, they usually do not proceed with treatment because they don’t know how to read it. X-rays cause confusion because patients don’t see or feel […]

Issues, Secrets of Success, Winter 2019 Read more

Membership Has Benefits

Nov 14, 2018 No Comments by

Create and Grow a Successful In-House Membership Program. Most dental practices would jump at the opportunity to reduce dependence on PPOs and build a loyal patient base. It can be done! The best way to do both is by utilizing an in-house dental membership program. It is a business model that can transform dental practices. […]

Fall 2018, Issues, Secrets of Success Read more

Surviving the Storms of Dentistry

Aug 02, 2018 No Comments by

Disaster-Proof Your Dental Practice. I have been practicing dentistry in New Orleans, LA, for nearly 30 years, and I still enjoy the work. Initially, I was drawn to dentistry because it is a profession that combines art and science. The goal is to help patients achieve and maintain their dental health, and in the process […]

Issues, Secrets of Success, Summer 2018 Read more

Beyond Drill-and-Fill

Feb 22, 2018 No Comments

Discover the Potential of your Dentistry. When Amazon launched in Seattle, WA, in 1995, the online venture only sold books. But according to an April 2017 article in Business Insider magazine, founder Jeff Bezos “knew from the very beginning, he wanted Amazon to be ‘an everything store.’” Traditional bookstores, adhering to an old model of […]

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Travels with Dr. Barnes

Nov 16, 2017 No Comments

A Comprehensive Guide to Treating Comprehensively. For almost eleven years, I had the privilege of traveling around the country with Dr. Dick Barnes. We went on the road to fulfill the main goal of Arrowhead Dental Laboratory—to share tried-and-true strategies so that our clients could become better and more productive dentists. We visited every state […]

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Join the Dental Membership Club!

Jul 11, 2017 No Comments

The Advantages of Dental Membership Plans. Not long ago, I received a call from a longtime patient. He explained that his daughter, “Amber” (who lived away at college), needed some dental treatments. Amber’s dentist told her she needed to have five cavities filled. Amber agreed to have three cavities filled and went back to the […]

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The Importance of First Impressions

Feb 28, 2017 No Comments

Don’t Ignore the Details that Can Differentiate Your Practice. You’ve probably heard the saying, “You never get a second chance to make a first impression.” When it comes to a dental practice, a visitor’s first impression often determines whether or not that person becomes your patient. New visitors don’t know you or your practice. Everything […]

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Active Leadership

Jul 11, 2016 No Comments

Tips for Effective Leadership in Your Practice. Recently, I conducted a seminar on leadership for six dental practices. During an exercise, we created a flowchart, diagramming the process of the new patient experience—how they are greeted, how are they brought back, what the examination includes (the diagnostic appointment), how treatment is presented, and finally, how […]

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Using the Words That Work

Feb 24, 2016 No Comments

The Right Phrases Can Improve Communication. Albert Einstein is quoted as saying, “The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” In all my years in dentistry and in working with offices across America, I have found that miscommunication (the failure to communicate […]

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Goodbye Gremlins

Nov 23, 2015 No Comments

How to Overcome the Past and Get the Practice You Want. As a new dentist, I learned everything I could about building and growing my practice, including meeting key individuals who mentored me along the way. At the time, one particularly influential person in my life was an endodontist. He told me I could do […]

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