The Pull of Effective Online Marketing Campaigns
In the past, traditional marketing was about pushing a message out to as many people as possible and hopefully convincing even a small number of them to take the next step—maybe calling a practice...
Which Price Is Right?
Managing PPO Memberships and Associated Agreements.
Today, dental insurance companies are working aggressively to expand their network footprints to include more dentists and more locations. According to the Life Insurance and Market Research Association (LIMRA),...
Mastering Implants
Five Katas That Take Dentists from Beginners to Experts.
Today, patients are more aware of implants than ever before. With the availability of online information, and with social networking making communication easier, patients have access...
Designing the Dream
Ergonomics Helps Dentists Reach Their Potential.
"Go buy 12 white shirts and 12 new silk ties.” As a new dentist seeking to grow my practice, I called Dr. Dick Barnes in the 1990s and...
Precision Placement
Guided Surgery for Single-Tooth Implants.
When patients ask about the success rate of dental implants, I usually respond, “97 percent.” I know the numbers vary somewhat, but nearly all the data falls somewhere in the...
