Is Your Practice Anti-Social?
INTERNET MARKETING, PART 2: SOCIAL MEDIA FOR DENTAL PRACTICES.
In the previous issue of Aesthetic Dentistry, we discussed the impact of websites, mobile technology, and search engines on a dental practice’s visibility and reputation. Much...
Lights, Camera, Action
Internet Marketing, Part 3: How Video Can Drive Patient Engagement.
During the summer of 2014, the Internet was inundated with what Money magazine author Ethan Wolff-Mann called, “the online equivalent of the largest chain letter...
Mastering Implants
Five Katas That Take Dentists from Beginners to Experts.
Today, patients are more aware of implants than ever before. With the availability of online information, and with social networking making communication easier, patients have access...
Designing the Dream
Ergonomics Helps Dentists Reach Their Potential.
"Go buy 12 white shirts and 12 new silk ties.” As a new dentist seeking to grow my practice, I called Dr. Dick Barnes in the 1990s and...
Precision Placement
Guided Surgery for Single-Tooth Implants.
When patients ask about the success rate of dental implants, I usually respond, “97 percent.” I know the numbers vary somewhat, but nearly all the data falls somewhere in the...
