Archive for Secrets of Success

A Room to Match the Message

Sep 18, 2013 No Comments

A Room to Match the Message Over the past 25 years I have searched for the case acceptance pearl that will have patients saying a resounding “Yes” to recommended treatment. I thought that pearl would come in the form of some new piece of equipment or new restorative material. I know many dentists who are […]

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Demystifying the Structure

Nov 17, 2010 No Comments

I don’t know about you, but I have always enjoyed seeing claims demystified. Oftentimes I find myself watching shows like “MythBusters” or visiting websites like snopes.com to validate e-mail claims that promise success, wealth, fame, and more. While Las Vegas headliners Penn & Teller demystify magic tricks and illusions, I’ve discovered that there are no […]

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The Death of Fear

Jul 01, 2010 No Comments

Dentistry stopped being about income and instead became my personal means for giving back to people.

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McDentistry

Feb 01, 2010 No Comments

I asked a colleague why he always ate at a certain establishment. He stopped for a second, patted his belly, shrugged apathetically and replied, “The food fills the hole and it’s cheap.”

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Treating the Destructive Habit of Bruxism

Oct 01, 2009 No Comments

Traditionally, dentistry has been a business based upon need. However, I have found that when my patients truly value dental health and wellness, then, at the very least, they are more appreciative of my services and more compliant with my recommendations. Even more impressive is that they banish the mentality that “if insurance doesn’t cover […]

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