The Pull of Effective Online Marketing Campaigns
In the past, traditional marketing was about pushing a message out to as many people as possible and hopefully convincing even a small number of them to take the next step—maybe calling a practice...
Make It Happen
Let Life Evolve and Success Will Follow.
A new year has just begun and you have a new opportunity to make this your most productive year yet. With that in mind, I’ve decided to share...
A Modern-Day Princess
It's Never Too Late for a New Smile.
All my life, I’ve been told that I look the part of a princess. True to form, I’ve been a model and actress pretty much my...
Q & A on Material Selection
Choosing Case Materials for Optimal Outcomes.
For more than 20 years, Kent Garrick has been advising dentists on comprehensive case design. As Arrowhead’s Director of Technical Services, he recently talked with Aesthetic Dentistry about...
Using the Words That Work
The Right Phrases Can Improve Communication.
Albert Einstein is quoted as saying, “The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” In all...
A Dentist’s Spouse
Supporting Your Partner in a Two-Career Family.
I am not a dentist, but I’m married to one. My wife, Michelle Cannon-Hubbard, D.D.S., and I have been married for nearly three years. Michelle has been in...
Made for TV: Recovering Bulimic Gets a New Smile
The nationally syndicated television show The Doctors has made it possible for countless people, often in desperate situations, to find hope and a new beginning through various treatments and opportunities. When you work in...
White Wax-Up 101
A Stuning 3D Model Shows Patients What's Possible.
Some dentists hear the term White Wax-Up and have a preconceived notion about it. But most dentists really don’t understand just how beneficial White Wax-Ups can be...
Predictability in Full Arch Reconstructions
Step-by-Step Planning Leads to Successful Results.
Today’s patients are more educated than ever before. With easy access to the Internet and social media, public awareness about cosmetic dental procedures has grown. This increased knowledge often...