Strategies

Guided Surgery for Single-Tooth Implants. When patients ask about the success rate of dental implants, I usually respond, “97 percent.” I know the numbers vary somewhat, but nearly all the data falls somewhere in the...

Ergonomics Helps Dentists Reach Their Potential. "Go buy 12 white shirts and 12 new silk ties.” As a new dentist seeking to grow my practice, I called Dr. Dick Barnes in the 1990s and...

Five Katas That Take Dentists from Beginners to Experts. Today, patients are more aware of implants than ever before. With the availability of online information, and with social networking making communication easier, patients have access...

Managing PPO Memberships and Associated Agreements. Today, dental insurance companies are working aggressively to expand their network footprints to include more dentists and more locations. According to the Life Insurance and Market Research Association (LIMRA),...

In the past, traditional marketing was about pushing a message out to as many people as possible and hopefully convincing even a small number of them to take the next step—maybe calling a practice...

Internet Marketing, Part 3: How Video Can Drive Patient Engagement. During the summer of 2014, the Internet was inundated with what Money magazine author Ethan Wolff-Mann called, “the online equivalent of the largest chain letter...

INTERNET MARKETING, PART 2: SOCIAL MEDIA FOR DENTAL PRACTICES. In the previous issue of Aesthetic Dentistry, we discussed the impact of websites, mobile technology, and search engines on a dental practice’s visibility and reputation. Much...

TACKLE THE PROBLEM OF PATIENT TRANSITIONS.  The date is January 17, 1988. The Cleveland Browns and Denver Broncos face each other on the Denver eight-yard line. It’s the AFC Championship game and only 1:12 minutes...

AND MY PRACTICE HAS BENEFITED EVER SINCE. I was excited to read Dr. Bill Black’s article, “Making the Jump into Dental Implants” in the Spring 2014 issue of Aesthetic Dentistry. It felt like the general...

GET OUT OF YOUR COMFORT ZONE AND IMPROVE YOUR PRACTICE. Since the 1980s, dental implants have been a reliable method of replacing missing teeth. However, during the last few years, this specialized dental procedure has...