Looking Inward

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Ask,"What Kind of Dentist Do I Want to Be?" A new year is the ideal time to take a moment and examine your life—both personally and professionally. This is not a passive activity—it is a...

Playing to Win

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PPO Strategies to Get the Best Dentistry for Patients. It is no secret that dentists are feeling the financial pain of preferred provider organization (PPO) participation. In some states, dentists must agree to discount their...

Which Price Is Right?

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Managing PPO Memberships and Associated Agreements. Today, dental insurance companies are working aggressively to expand their network footprints to include more dentists and more locations. According to the Life Insurance and Market Research Association (LIMRA),...

Completing the Look

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A Makeup Artist Gets a Full Smile Makeover. Makeup is a lifelong passion for me. My journey into makeup artistry as a career started at home—my mom and sisters are all glamour girls. I loved...

Hitting the Mark

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A Full Arch Makeover Corrects a Childhood Injury. Getting hit in the face with a baseball bat will ruin your day, but it doesn’t have to ruin your life. I’m proof of that. As a...

The Pull of Effective Online Marketing Campaigns

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In the past, traditional marketing was about pushing a message out to as many people as possible and hopefully convincing even a small number of them to take the next step—maybe calling a practice...

Do You Hear What I Hear?

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We all know that you never get a second chance to make a first impression. What many people do not realize is what goes into making a positive, lasting first impression and conversely, what...

A Serendipitous Smile

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MY EXPERIENCE WITH FULL ARCH RECONSTRUCTION I was never horribly unhappy with my smile. In fact, some of my good friends said my smile was one of the first things they noticed about me. However,...

The Power of the Handoff

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TACKLE THE PROBLEM OF PATIENT TRANSITIONS.  The date is January 17, 1988. The Cleveland Browns and Denver Broncos face each other on the Denver eight-yard line. It’s the AFC Championship game and only 1:12 minutes...

Using the Words That Work

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The Right Phrases Can Improve Communication. Albert Einstein is quoted as saying, “The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” In all...

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